diff --git a/docs/specs/pci-ids.txt b/docs/specs/pci-ids.txt
index e76b196eb5..3c65e1a6ef 100644
--- a/docs/specs/pci-ids.txt
+++ b/docs/specs/pci-ids.txt
@@ -33,3 +33,18 @@ maintained as part of the virtio specification.
 1af4:1110  ivshmem device (shared memory, docs/specs/ivshmem_device_spec.txt)
 
 All other device IDs are reserved.
+
+1b36 vendor ID
+--------------
+
+The 0000 -> 00ff device ID range is used as follows for QEMU-specific
+PCI devices (other than virtio):
+
+1b36:0001  PCI-PCI bridge
+1b36:0002  PCI serial port (16550A) adapter (docs/specs/pci-serial.txt)
+1b36:0003  PCI Dual-port 16550A adapter (docs/specs/pci-serial.txt)
+1b36:0004  PCI Quad-port 16550A adapter (docs/specs/pci-serial.txt)
+
+All these devices are documented in docs/specs.
+
+The 0100 device ID is used for the QXL video card device.
diff --git a/hw/pci/pci.h b/hw/pci/pci.h
index ed098ced6b..f340fe57c9 100644
--- a/hw/pci/pci.h
+++ b/hw/pci/pci.h
@@ -79,6 +79,13 @@
 #define PCI_DEVICE_ID_VIRTIO_RNG         0x1005
 #define PCI_DEVICE_ID_VIRTIO_9P          0x1009
 
+#define PCI_VENDOR_ID_REDHAT             0x1b36
+#define PCI_DEVICE_ID_REDHAT_BRIDGE      0x0001
+#define PCI_DEVICE_ID_REDHAT_SERIAL      0x0002
+#define PCI_DEVICE_ID_REDHAT_SERIAL2     0x0003
+#define PCI_DEVICE_ID_REDHAT_SERIAL4     0x0004
+#define PCI_DEVICE_ID_REDHAT_QXL         0x0100
+
 #define FMT_PCIBUS                      PRIx64
 
 typedef void PCIConfigWriteFunc(PCIDevice *pci_dev,
diff --git a/hw/pci_bridge_dev.c b/hw/pci_bridge_dev.c
index 7818dcc350..2dd312db35 100644
--- a/hw/pci_bridge_dev.c
+++ b/hw/pci_bridge_dev.c
@@ -27,10 +27,6 @@
 #include "exec/memory.h"
 #include "pci/pci_bus.h"
 
-#define REDHAT_PCI_VENDOR_ID 0x1b36
-#define PCI_BRIDGE_DEV_VENDOR_ID REDHAT_PCI_VENDOR_ID
-#define PCI_BRIDGE_DEV_DEVICE_ID 0x1
-
 struct PCIBridgeDev {
     PCIBridge bridge;
     MemoryRegion bar;
@@ -146,8 +142,8 @@ static void pci_bridge_dev_class_init(ObjectClass *klass, void *data)
     k->init = pci_bridge_dev_initfn;
     k->exit = pci_bridge_dev_exitfn;
     k->config_write = pci_bridge_dev_write_config;
-    k->vendor_id = PCI_BRIDGE_DEV_VENDOR_ID;
-    k->device_id = PCI_BRIDGE_DEV_DEVICE_ID;
+    k->vendor_id = PCI_VENDOR_ID_REDHAT;
+    k->device_id = PCI_DEVICE_ID_REDHAT_BRIDGE;
     k->class_id = PCI_CLASS_BRIDGE_PCI;
     k->is_bridge = 1,
     dc->desc = "Standard PCI Bridge";
diff --git a/hw/serial-pci.c b/hw/serial-pci.c
index 6a2548a515..50e8ab7faf 100644
--- a/hw/serial-pci.c
+++ b/hw/serial-pci.c
@@ -185,8 +185,8 @@ static void serial_pci_class_initfn(ObjectClass *klass, void *data)
     PCIDeviceClass *pc = PCI_DEVICE_CLASS(klass);
     pc->init = serial_pci_init;
     pc->exit = serial_pci_exit;
-    pc->vendor_id = 0x1b36; /* Red Hat */
-    pc->device_id = 0x0002;
+    pc->vendor_id = PCI_VENDOR_ID_REDHAT;
+    pc->device_id = PCI_DEVICE_ID_REDHAT_SERIAL;
     pc->revision = 1;
     pc->class_id = PCI_CLASS_COMMUNICATION_SERIAL;
     dc->vmsd = &vmstate_pci_serial;
@@ -199,8 +199,8 @@ static void multi_2x_serial_pci_class_initfn(ObjectClass *klass, void *data)
     PCIDeviceClass *pc = PCI_DEVICE_CLASS(klass);
     pc->init = multi_serial_pci_init;
     pc->exit = multi_serial_pci_exit;
-    pc->vendor_id = 0x1b36; /* Red Hat */
-    pc->device_id = 0x0003;
+    pc->vendor_id = PCI_VENDOR_ID_REDHAT;
+    pc->device_id = PCI_DEVICE_ID_REDHAT_SERIAL2;
     pc->revision = 1;
     pc->class_id = PCI_CLASS_COMMUNICATION_SERIAL;
     dc->vmsd = &vmstate_pci_multi_serial;
@@ -213,8 +213,8 @@ static void multi_4x_serial_pci_class_initfn(ObjectClass *klass, void *data)
     PCIDeviceClass *pc = PCI_DEVICE_CLASS(klass);
     pc->init = multi_serial_pci_init;
     pc->exit = multi_serial_pci_exit;
-    pc->vendor_id = 0x1b36; /* Red Hat */
-    pc->device_id = 0x0004;
+    pc->vendor_id = PCI_VENDOR_ID_REDHAT;
+    pc->device_id = PCI_DEVICE_ID_REDHAT_SERIAL4;
     pc->revision = 1;
     pc->class_id = PCI_CLASS_COMMUNICATION_SERIAL;
     dc->vmsd = &vmstate_pci_multi_serial;