diff --git a/hw/block/nvme.c b/hw/block/nvme.c
index 1af12f861a..5768a6804f 100644
--- a/hw/block/nvme.c
+++ b/hw/block/nvme.c
@@ -2678,6 +2678,15 @@ static void nvme_init_pci(NvmeCtrl *n, PCIDevice *pci_dev, Error **errp)
 
     pci_conf[PCI_INTERRUPT_PIN] = 1;
     pci_config_set_prog_interface(pci_conf, 0x2);
+
+    if (n->params.use_intel_id) {
+        pci_config_set_vendor_id(pci_conf, PCI_VENDOR_ID_INTEL);
+        pci_config_set_device_id(pci_conf, 0x5845);
+    } else {
+        pci_config_set_vendor_id(pci_conf, PCI_VENDOR_ID_REDHAT);
+        pci_config_set_device_id(pci_conf, PCI_DEVICE_ID_REDHAT_NVME);
+    }
+
     pci_config_set_class(pci_conf, PCI_CLASS_STORAGE_EXPRESS);
     pcie_endpoint_cap_init(pci_dev, 0x80);
 
@@ -2831,6 +2840,7 @@ static Property nvme_props[] = {
     DEFINE_PROP_UINT8("aerl", NvmeCtrl, params.aerl, 3),
     DEFINE_PROP_UINT32("aer_max_queued", NvmeCtrl, params.aer_max_queued, 64),
     DEFINE_PROP_UINT8("mdts", NvmeCtrl, params.mdts, 7),
+    DEFINE_PROP_BOOL("use-intel-id", NvmeCtrl, params.use_intel_id, false),
     DEFINE_PROP_END_OF_LIST(),
 };
 
@@ -2847,8 +2857,6 @@ static void nvme_class_init(ObjectClass *oc, void *data)
     pc->realize = nvme_realize;
     pc->exit = nvme_exit;
     pc->class_id = PCI_CLASS_STORAGE_EXPRESS;
-    pc->vendor_id = PCI_VENDOR_ID_INTEL;
-    pc->device_id = 0x5845;
     pc->revision = 2;
 
     set_bit(DEVICE_CATEGORY_STORAGE, dc->categories);
diff --git a/hw/block/nvme.h b/hw/block/nvme.h
index d96ec15cdf..e080a2318a 100644
--- a/hw/block/nvme.h
+++ b/hw/block/nvme.h
@@ -15,6 +15,7 @@ typedef struct NvmeParams {
     uint8_t  aerl;
     uint32_t aer_max_queued;
     uint8_t  mdts;
+    bool     use_intel_id;
 } NvmeParams;
 
 typedef struct NvmeAsyncEvent {
diff --git a/hw/core/machine.c b/hw/core/machine.c
index c5e0e79e6d..98b87f76cb 100644
--- a/hw/core/machine.c
+++ b/hw/core/machine.c
@@ -34,6 +34,7 @@ GlobalProperty hw_compat_5_1[] = {
     { "vhost-user-scsi", "num_queues", "1"},
     { "virtio-blk-device", "num-queues", "1"},
     { "virtio-scsi-device", "num_queues", "1"},
+    { "nvme", "use-intel-id", "on"},
 };
 const size_t hw_compat_5_1_len = G_N_ELEMENTS(hw_compat_5_1);